Content and experience are important to be a high quality coach or mentor, but if you don´t pay attention to the business side, it will be much harder to be succesful. Coaches are the faces of their business, and all information that is available online and offline, will be decisive for a potential client to take the next step or not.
A strong personal brand helps you show your uniqueness and your differenation factor, the reason why a client would want to contract you. It helps you to attract the right clients as they understand your added value for them.
In this online training programme you will learn how to build your personal brand in an authentic way, how to create relevant content and how to be more be more visible to your target group in a valuable way without feeling like a ‘salesperson’.
During 6 weeks we will focus on another topic that is relevant to your personal brand. Between the sessions you will receive additional information in order to prepare your personal brand and business one step further. The sessions will be interactive and practical, so that participants will also learn from each other´s experiences.
Week 1: Purpose & differentation factor
Week 2: Personal brand statement
Week 3: Market / Niche
Week 4: Communication strategy & Social media
Week 5: Storytelling & Contents creation
Week 6: Monitoring & Metrics
Normal price: €300
Special price until 29/10: €195
Registration: please send a mail to manon.alves@reinventyourself
About the facilitator
Manon Rosenboom Alves, who is Dutch, moved to Portugal after her graduation in health care management. After having worked in several multinationals in marketing management, she founded her company Reinvent Yourself in 2008. Through her work she empowers professionals to be confident and creative in order to be their best version and reinvent themselves when the time has come. She is an accredited EMCC coach and mentor at Foundation Level and in 2017 she published the book ‘Personal Brand’ (in Portuguese). She has been invited regularly to lecture with creative tools in one of Portugal´s human resources masters and volunteers in female entrepreneurship and youth programmes. She has appeared on national TV to talk about personal branding and creativity and collaborated with several human resources and wellbeing magazines.